Tuesday, May 14, 2013
GIVE ME A DAMN BREAK MCDONALD'S!!!: DON'T PLAY CLEVELAND HERO CHARLES RAMSEY
Now what the hell is this shit the McDonald's Corporation is trying to pull on Cleveland hero and our dear Bro. Charles Ramsey?!?!
The story below would leave anyone who read it the impression that some shit is percolating in the game in regards to McDonald's hooking this heroic black man up with some paper for plugging their food chain or in the very least giving the black man a lifetime supply of Mickey D's!
One of the suggestions in the story below is that perhaps the McDonald's Corporation offer Bro. Ramsey a "job" at McDonald's ... seriously ???? The man is already busting suds at a local restaurant at minimum wage or a little above. Uh ... In the sentiment expressed in McDonald's long time campaign and commercial slogans .... "Can Bro. Charles Ramsey Get A Break Today???"
A Note To Bro. Ramsey: Although you may have a good heart brother and feel a great deal of empathy for the 3 white broads you single-handedly rescued, uh try in the future from this day forward shutting the hell up man when these white folks offer you reward money, gifts, & things of that nature! AmeriKKKa is taking care of and is gonna to continue taking of those 3 white girls, it is our understanding that $100,000 (with the dollar amount climbing rapidly at a daily rate) has been raised in order to assist those 3 white girls in putting their lives back together. So ...
LOOK OUT FOR YOURSELF CHARLES!!!
You see how the white man done when back in your past (which by the way has absolutely NOTHING to do with you heroically relieving them 3 broads of their 10 years of misery) to discredit you and make you look like just another black wild-eyed criminal without any intention of ever examining his [the white man's] own murderous kidnapping raping past! Hell! The AmeriKKKan white man has committed waaaay more hideous acts than your next door neighbor Ariel Castro could have ever committed! So please accept what you rightfully earned as an "American" only doing what any "good American" would do .... and take the fucking bread and make it do what it do, and I'm not taking about them McDonald's hamburger buns/bread either!
We Love You here at The Black Fist Blog Bro. Charles so we hope these words of black wisdom reach you in the best of health, wealth, and we already know you have spirit! .... Plenty of it ;-)
Check out the story below brothers & sisters and tell us what kinda slick move they tryna pull on this black man. I tell you ... The white man's word ain't shit!
What does McDonald's do now with Cleveland hero Charles Ramsey?
The day he helped rescue three women in the Cleveland kidnapping case, Charles Ramsey couldn't stop talking about his McDonald's lunch. McDonald's took note. Now what does it do?
By Mark Guarino, Staff writer / May 14, 2013
Charles Ramsey speaks to media on May 6 near the home where missing women Amanda Berry, Gina DeJesus, and Michele Knight were rescued in Cleveland. -- Scott Shaw/The Plain Dealer/AP
There’s no such thing as bad publicity, they say, but what about when your brand is associated with a tragic news event involving torture, rape, and kidnapping?
That is the situation now facing McDonald’s, the fast-food burger chain that was name-dropped incessantly in the media following last week’s rescue of Michelle Knight, Gina DeJesus, and Amanda Berry from a Cleveland house where police say they were captive for 10 years. Charles Ramsey, a neighbor who rescued Ms. Berry and first alerted police, became an online folk hero when videos of him went viral.
Not only did Mr. Ramsey deliver colorful one-liners that instantly became fodder for meme creators, but, in describing how he happened upon Berry’s cries for help, he continually reminded interviewers he heard them when he was just minding his own business and enjoying a meal from – you guessed it – McDonald’s.
McDonald’s heard the call and last week issued a tweet telling Ramsey “way to go” and “we’ll be in touch.” The company followed up with a press release, saying it would “personally be reaching out to Mr. Ramsey directly as we said we would.”
When choosing to become involved in an international news event that involved such horror – Ariel Castro, is charged with three counts of rape and four counts of kidnapping in the case – is there a good time or a bad time for a company to extend a helping hand?
To some brand marketers, it depends on the situation. Oreo, for example, earned raves after it swiftly sent a tweet in the moment following a blackout during the Super Bowl in New Orleans. It told followers: “You can still dunk in the dark.”
Other brands that were suddenly thrust into the national conversation this past year include Sketchers (the boots a New York City police officer was photographed handing a homeless person in Times Square), Poland Spring (the water brand Marco Rubio reached for during his Republican rebuttal to the president's State of the Union speech), Skittles and Arizona Iced Tea (the items Trayvon Martin bought at a convenience store before his fatal confrontation with George Zimmerman), and Big Bird (name-checked by Mitt Romney during a presidential debate).
In all these cases, the companies were forced to respond in ways especially tailored to the situation. For example, after the Internet exploded with people’s admiration of police officer Larry DePrimo’s generosity in helping the homeless man stay warm with a pair of their boots, Sketchers announced it was donating 50 pairs of insulated boots to a homeless shelter.
In the case of Ramsey, the Cleveland man should receive some kind of compensation from McDonald’s, especially since the company made the public commitment to establish some kind of relationship, experts say.
“When a multinational corporation makes a commitment, it has to follow through,” says Karen Mishra, an associate professor of marketing at the Meredith College School of Business in Raleigh, N.C.
One suggestion: offer him a job at a local McDonald’s.
“I'm sure that they wanted to capitalize on the moment … but when you make a hasty decision without knowing exactly who is involved, just because they say they are using your product, you commit yourself, your company and your brand, no matter what,” Professor Mishra says.
Ramsey, it turns out, was convicted of domestic violence three times from 1997 to 2003 and served time in jail – though supporters note that was a decade ago.
Others say the company might bypass Ramsey and promote a charitable cause directed to the victims.
“If McDonald’s wants to ride the social media publicity wave, it could make a seed donation to a fund that will help pay for some of the medical care and psychiatric treatment these victims will need so they can reenter society and live normal lives,” says Mark Tatge, a professor at DePauw University’s Center for Contemporary Media in Greencastle, Ind.
In the end, “the extremely sensitive nature of the case, the fleeting and flighty nature of instant fame, and the under-the-surface vagaries of Charles” might mean it’s not a good idea for McDonald’s to become involved at all, says Chas Withers, president of Dix & Eaton, a branding firm in Cleveland.
“While not directly ‘exploitative,’ it doesn't necessarily feel true to McDonald's principles and values and is short-term thinking that might include more risk than reward,” Mr. Withers says.
After all, another person involved in the case enjoyed McDonald’s cuisine the same day as Ramsey: Mr. Castro. Police made their rest as he sat in his car in a McDonald’s parking lot. His brothers also reported that, at least on one occasion, Castro took the 6-year-old girl he had with Ms. Berry to a McDonald’s restaurant and told people she was the daughter of his girlfriend.
“Brands do indeed walk a fine line when they consider possible celebrity endorsers, even if they are only famous for the proverbial 15 minutes,” says Ronald Hill, a professor at the Villanova School of Business Marketing in Philadelphia. “Once a firm makes the connection, there is no going back. In fact, whatever positive synergy that might have occurred can be lost when the larger media makes a big deal out of a poor decision to link arms.”
McDonald’s to Charles Ramsey, Amanda Berry’s rescuer: ‘We’ll be in touch.’
(Story Courtesy of The Christian Science Monitor)